S6:E17 - Helping People Love Their Towns More with Rebecca Undem

In this solo episode, Rebecca gets back to the heart of Growing Small Towns’ mission: helping communities be places people love to call home. Not like, not enjoy, LOVE.
Drawing on Marcus Buckingham’s new book, Design Love In, she explains why love is the most powerful force in business and in life, and why every community decision should center around it: Will this lead to more people loving living here? Plus, how to leave us a Love Note about your town because nothing makes us happier than hearing what makes your small town amazing. Big or small, we wanna hear ‘em all!
(Look at us, rhyming in the show notes 💅)
In this episode, we cover:
The two feelings Rebecca chases: heart swells and brain sparks (and what those mean!)
Why only a “five” rating changes how people behave
Marcus Buckingham’s definition of love at work
The one question every community decision should pass
Why love may be the most AI-proof thing we have
Links + Resources Mentioned:
Marcus Buckingham’s Design Love In: https://www.designlovein.com/
Say hello to our podcast sponsor!
This season of the Growing Small Towns Show is brought to you by Ideal Soil Solutions.
Based in Ideal, South Dakota, Ideal Soil Solutions works alongside growers to build farms that are healthy, productive, and profitable, for this season and for the generations still to come. Their approach is built on the five principles of soil health: armor the soil, disturb it less, keep a living root in the ground, add diversity, and bring livestock back into the system.
They're also building their dealer network across South Dakota and North Dakota with local businesses that already have growers' trust in their communities. They bring the products, training, marketing, and support; you bring the relationships. Stronger soil builds stronger farms, and stronger farms build stronger small towns.
Find a dealer near you, or find out how to become one, at IdealSoilSolutions.com.
Ideal Soil Solutions: rooted in your community.
We want to hear from you!
We really, really do, and if you’ll let us, we’d love to feature your actual message with our audience!
Some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We have two “participation dance” elements of the show:
Leave us a Love Note! 💌 What do you love about your town? It could be a person, an event, or some random thing that made you say, "I love that." Call 701-203-3337 and tell us about it, and we may share your Love Note on the show.
“Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that.
If you’ve got a love note or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you!
Subscribe and Review The Growing Small Towns Show!
Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, please click on the images below for Apple Podcasts, Stitcher or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!










Comments