What if we thought of residents of our communities as customers? And what if this is actually easier for small towns? Well, today’s guest makes the case for both of those things. City manager Chris Gilbert nearly walked away from 27 years in local government until a memorable birthday dinner showed him what public service was missing: gratitude. He joins Rebecca in-person in Aberdeen, South Dakota, to unpack municipal hospitality, the idea that residents are customers of plac

In this solo episode, Rebecca gets back to the heart of Growing Small Towns’ mission: helping communities be places people love to call home. Not like, not enjoy, LOVE. Drawing on Marcus Buckingham’s new book, Design Love In, she explains why love is the most powerful force in business and in life, and why every community decision should center around it: Will this lead to more people loving living here? Plus, how to leave us a Love Note about your town because nothing makes

Jessica Meyers of Porchlight is back and we’re so glad about it because they specialize in building tools for actually-small towns (5000 or fewer) so there’s no need to right-size or adapt for smaller communities. She and Rebecca dig into two of those tools: a simplified certification that helps communities show they’re open for business, and a community app that puts calendars, jobs, city info, and the school lunch menu in one place. Can you imagine how handy that would be i

What do building family businesses and investing in small towns have in common? Well, a lot, as it happens. We’re kicking off our first episode of the second part of season 6 with Nick Jorgensen, a fourth-generation rancher and the CEO of the multifaceted Jorgensen Land & Cattle Partnership. This episode is about what it looks like to build a family business in a small town that not only offers opportunities within the family but for the larger community as well, and how to k

We’re closing out Part 1 of Season 6 with an episode about something near and dear to our hearts, and oh-so-important in rural and ag communities: mental health. For Mental Health Awareness Month, Rebecca sits down with therapist Chris Swenson — owner of Rhino Wellness Center and host of the Rhino Resilience podcast — to reframe what strength really looks like in rural communities. (Yes, we know that May is technically Mental Health Awareness Month, but we recorded this episo

Some people are just wired to make things better–in their businesses, their communities, their small towns–even when it's hard, and nobody around them quite gets it. This episode is for those people. We get it. Today’s guest, Jordan DeGree, gets it. And he has created the Rural Ideas Network to connect you with other people who get it, too. Today’s episode is what support and connection can look like, and where you can find them. About Jordan: Jordan DeGree is an entrepreneur

Amy Jacobson is the Director of UND's Special Education Resident Teacher Program, and on today’s episode, she breaks down two innovative pathways that have trained roughly 600 special education teachers for North Dakota schools since 1997, including one designed for people who don't even have an undergraduate degree yet. The programs combine paid, year-long internships with layered mentorship and heavily subsidized graduate education, creating a model with remarkable retentio

Rebecca sits down with futurist Rebecca Ryan for a conversation about why and how small towns need to stop planning for the past and start envisioning multiple possible futures. They discuss the PHOEBE energy assessment, the three futures framework, and why traditional stakeholder-based visioning often fails. It's one of those episodes that both challenges how you think while also encouraging you to work in your strengths, build trust over polish, and remember that the future

This episode is about Oakes, ND’s first-ever Career Carousel, a speed-dating-style event that connected 52 high school juniors and seniors with 14 local employers for four-minute rotational conversations. The goal was to give students a safe, constructive space to practice professional interactions, learn about local opportunities like tuition reimbursement or who’s hiring in Oakes, and help employers connect with future talent. The pilot was a hit, which we’re tickled about,

What actually moves a small town forward? It’s not a lack of ideas, it’s a lack of execution. This episode digs into the mindset shift from planning to ownership, showing how consistent action, local investment, and focusing on the people who show up can create real momentum over time. It’s a practical, experience-based take on how we make things happen on the ground. About Andrew: After a 15-year career working in rural North America with the various businesses and economic

What actually drives economic development in small towns? In this episode, Bob Wurl shares how community banking, long-term thinking, and a willingness to act—not just plan—have shaped his own small town’s success. It’s a practical look at what happens when people stop waiting for change and start building it themselves About Bob: Bob Wurl grew up in Hankinson, ND. He holds a B.S.B.A. degree with a major in Accounting from University of North Dakota and completed the Graduate

Vacant and deteriorating properties are a challenge facing communities across the country—but small towns are not powerless to address them. In this episode, Liz from the Center for Community Progress shares practical strategies communities can use to inventory vacant buildings, navigate ownership challenges, and turn neglected properties into opportunities for revitalization. The conversation explores how data, partnerships, and creative thinking can help small towns reclaim

This episode features a local Oakes father/son duo and we’re so excited to introduce them to you! Shawn and Aiden Ulmer of the Angry Beaver Lodge share the story of a third-generation restaurant business and the unexpected path that brought Aiden back to Oaks. They discuss generational transitions, evolving bar culture, and the role local businesses play in creating community. This is a conversation about what draws people back to small towns and the active role communities c

Nicole Jones is the founder of Little Red Riding Hood, Inc., and today she joins us to talk about the hidden crisis of senior transportation in rural communities. Her story shows how one human moment can spark a solution that strengthens healthcare access, local economies, and community belonging. This episode is a testimony to how one moment and one person can inspire change, and a reminder to protect those who came before us so we can be stronger, more whole communities. Ab

Many small-town people carry more than their fair share and, in some cases, tie their self-worth to how much they do for others or to their role in their small town (we’re lovingly looking at you, farmers and ranchers and Heads of Everything). In this episode, therapist Anna and our host Rebecca explore burnout, boundaries, and why emotional awareness and resilience can coexist. It’s a grounded conversation about choosing alignment over obligation and building healthier com

What happens when a 25-year-old buys a quilt shop in a town of 1,800 people? (Spoiler: awesome stuff.) In this episode, our very own TJ Roney shares how entrepreneurship, creativity, social media, and community support collided to create unexpected momentum. It’s a powerful reminder that rural opportunity doesn’t always look the way we expect it to, and that young people are, in fact, interested in things that aren’t on their phones. About TJ: Hey there, my name is TJ, and I’

Downtowns don’t come back by accident. They come back because someone decides they should, and then acts on it. In this episode, Luke Henry shares how he helped catalyze downtown redevelopment in Marion, Ohio. It involves real financial risk, building an ecosystem of local businesses, and staying committed when the work got hard. It’s a real, honest look into the challenges and joys of community-led revitalization, because, like many things, it’s hard but worth it About Luke

Welcome to the first episode of season SIX of the Growing Small Towns podcast! We’re starting off big by having our first-ever TRIO on the pod, and we’re so excited to share this episode with you. Most small towns aren’t built on startups or corporations; they’re built on small (and smaller!) businesses, and today’s episode is all about those “smaller” ones: microbusinesses. This episode explores how supporting solopreneurs, side hustles, and local makers creates stronger eco

In this solo season finale, Rebecca shares an honest reflection on entrepreneurship, community work, and the courage it takes to keep trying when things feel uncertain. It’s a reminder that success doesn’t have to look one way, and that showing up, evolving, and staying in the work matters more than perfect outcomes. This is the final episode of Season 5! We’ll be back in February, refreshed and ready with Season 6! In this episode, we cover: Why most business owners and comm

Brooke Clay Taylor is a force. We are so excited to have her on the podcast because her story is so darn inspiring, and she’s just a really cool human. In this episode, Brooke shares her journey from growing up in a small town, moving to the big city for college and work, moving back to a small town for entrepreneurship and love, and then becoming an entrepreneur, mother, and cancer survivor. This episode explores what it really looks like to design your life with intention,