top of page

Ep. 138 Reimagining Main Streets with Jaime Izurieta

You know we love the idea of placemaking, Main Streets, and small things that have a big impact. Jaime Izuireta does, too, and has an architect and designer, he focuses not only on storefront design but the interaction between users and the built environment. This episode goes way beyond “How do we make Main Streets pretty?” to “How do we create an amazing Main Street experience?”

About Jaime:

Jaime J. Izurieta is an architect, designer and author focused on improving the quality of the interaction between users and the built environment. Jaime is the founder of Storefront Mastery, an award-winning creative agency that imagines and designs local experiences by working with place management organizations and local businesses. Jaime is also the author of Main Street Mavericks and The Ten No-B.S. Rules For Successful Storefront Design. 

With over 20 years of experience as small business owner, urban designer, Placemaker,

and economic development consultant, Jaime proudly serves communities all over the nation from Montclair, New Jersey.

In this episode, we cover:

  • What “street experience” means and why it matters

  • Why it’s easy to “right-size” the idea of urban vitality 

  • The difference between transactional and experiential

  • Jaime’s advice for business owners about where to start when it comes to experience, their business, or where they can start when thinking about storefront design

  • What every business owner can do to improve the street experience

Links + Resources Mentioned:

Storefront Mastery:

Jaime’s LinkedIn profile:

Book mentioned: Drawing for Architecture by Leon Krier

Subscribe and Review The Growing Small Towns Show!

Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, please click on the images below for Apple Podcasts, Stitcher or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!


bottom of page